Walmart adds General Medicine to healthcare platform

Walmart is expanding its healthcare marketplace with the addition of General Medicine, a digital healthcare platform. This move is part of Walmart’s Better Care Services platform, which lets users compare healthcare services and costs.

General Medicine’s platform allows users to search, compare, and purchase medical services, specialist consultations, prescriptions, and lab tests. Through the partnership, General Medicine will provide the technology infrastructure behind Walmart’s healthcare marketplace, combining its offerings with Walmart’s existing network of over 10 third-party providers.

Customers will be able to browse urgent care, pediatrics, mental health, nutrition, and weight management services, and see out-of-pocket costs with or without insurance. Users can also compare location and availability, then access booking options. TJ Parker, CEO of General Medicine, said in a statement, “We’re building the care catalog that makes options easier to understand, compare, and buy.”

Walmart launched Better Care Services in January to connect customers with third-party urgent care and behavioral health providers, as well as with pharma giant Eli Lilly and Company’s direct-to-consumer platform, LillyDirect. The company also partnered with Eli Lilly to let customers access direct-to-consumer pricing for single-dose vials of GLP-1 Zepbound (tirzepatide) through LillyDirect, with the option to pick up their medication at Walmart pharmacies.

With the launch of Better Care Services, customers also had access to Walmart’s Nutrition Hub, which provides personalized food and recipe recommendations through the company’s Everyday Health Signals offering. In April, Walmart expanded its Better Care Services platform to include digital health companies Twin Health, Curai Health, Wheel, Berry Street, and Aaptiv. The expansion brought together virtual care, GLP-1 medication management, nutrition counseling, fitness programming, and support for individuals already taking GLP-1s, with prescriptions supported through Walmart Pharmacy.

General Medicine raised $120 million in Series B funding last year to expand its healthcare shop, bringing its total raise to $152 million.